Digital Marketing

Fast track your career and become industry-ready with this digital marketing specialization and gain the expertise in top domains such as search engine optimization (SEO), social & digital media marketing and digital strategies. Learn the latest digital marketing skills from industry experts like Facebook and the University of Illinois at Urbana-Champagne (UIUC), and work on guided hands-on projects. Along the way, get an overview of what each top marketing automation solution has to offer.
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₹ 21,500

Duration

119 Hours

Courses

14 Courses

Validity

9 Months

Mode of Delivery

Online, Self-paced, Blended, Interaction with SME

Course Level

  • Beginner ( ) – 10
  • Intermediate ( ) – 3
  • Advanced ( ) – 1

Accreditation

Coursera Project Network
Facebook
Georgia Institute of Technology
University of California, Irvine
University of Illinois at Urbana-Champaign
Overview

Fast track your career and become industry-ready with this digital marketing specialization and gain the expertise in top domains such as search engine optimization (SEO), social & digital media marketing and digital strategies. Learn the latest digital marketing skills from industry experts like Facebook and the University of Illinois at Urbana-Champagne (UIUC), and work on guided hands-on projects. Along the way, get an overview of what each top marketing automation solution has to offer.


Skills Gained:

Digital Marketing Marketing Pricing Strategies Marketing Mix Product Strategies Marketing Channel Mobile Marketing Integrated Marketing Communications Social Media search marketing Brand Communication Social Media Marketing Strategy Content Development content management Social Media Marketing Content Marketing Marketing Content Development Brand Management Campaign Management Ad Management Facebook Advertising Marketing Optimization Digital Analytics Marketing Strategy Communication Advertising Online Advertising google ads Videos on YouTube Creator Studio YouTube Channel Analytics Tool Communication Public Speaking Professional Presentation Task Management Management Planning
Pre-Requisites

Freshers and early professionals looking to upskill Working professionals looking to enter New Age Technologies
Curriculum

Modules



  • Course Overview and How Digital Tools are Changing Product

  • How Digital Tools are Changing Promotion

  • How Digital Tools are Changing Placement

  • How Digital Tools are Changing Price


Modules



  • Course Overview and The Changing Landscape

  • Key Processes and Core Strategies

  • Smart and Social Media Channels

  • Mobile Media and Beyond the Screens


Modules



  • Setting Goals and Preparing Your Digital Assets

  • Online and Video Marketing

  • Social and Email Marketing

  • Putting It All Together for Your Digital Plan


Modules



  • The Social Media Landscape

  • Social Media Platforms Overview

  • Goals and Planning for Success

  • Understand Your Audience

  • Choose Your Social Media Channels


Modules



  • Establish Your Presence

  • Social Media Content

  • Social Media Content Management

  • Evaluate Your Efforts


Modules



  • Introduction to Social Media Advertising

  • Creating Effective Ads on Social Media

  • Data, Privacy, and Policies on Social Media

  • Getting Started with Advertising on Facebook and Instagram

  • Create a Creative Brief for Your Social Media Ad


Modules



  • First Steps in Facebook Ads Manager

  • Determine Your Campaign Objective and Budget

  • Select Your Audience, Platforms, and Schedule

  • Create Your Ads and Evaluate Your Campaign Results

  • Build Your Own Campaign in Facebook Ads Manager


Modules



  • Evaluate Your Marketing Results Against Goals

  • Measure Your Advertising Effectiveness

  • Optimize Your Ad Campaigns

  • Communicate Your Marketing Results


Modules



  • Program Capstone Course Overview

  • Program Capstone Project

  • Take the Facebook Digital Marketing Associate Certification Exam


Modules



  • Communicate in Person: The Power of Face to Face Connections

  • Meet and Talk Online

  • Powerful Phone Talk

  • Keys to a Strong Interview

  • Put It All Together: Presentations


Modules



  • Communication Across Cultures

  • Email Excellence

  • Presentation - Time to Shine

  • Maximize Your English Communication Skills


Modules



  • Difference between productive and unproductive work

  • Whether work/life balance is a myth and completes a work/life balance toolkit

  • Importance of timing and how to handle communications

  • Exploring focus as a competitive advantage and the idea of multitasking. 


Career Opportunities


  • Search Engine Optimization (SEO) Specialist

  • Social Media Marketing (SMM) Specialist / Consultant

  • Search Engine Marketing (SEM) Specialist / Consultant

  • Web Developer and Web Designer

  • Digital Content Writer, Digital Agency Account Manager


Who Should Attend


  • Freshers and early professionals looking to upskill

  • Working professionals looking to enter New Age Technologies


Course Instructor(s)

KRACKiN Advantage

KRACKiN provides a holistic approach to preparing you for your dream job!
Student Journey

Frequently Asked Questions

Where can I find courses on the Platform?

After login to KRACKiN(www.krackin.com), you can find courses on the dashboard which are segregated as skill courses, career tracks and also Annual Membership.consisting of 75000 + courses. You can enroll to any of the courses available by selecting the ‘Buy Now’ button.
Can I search courses domain wise on the platform?

Yes, Skill courses and Annual Membership plans are segregated domain wise. You can enter your domain and search for the desired courses.
Is online classes available for all the courses on KRACKiN?

No, online classes are not available for all courses on KRACKiN. Courses are designed as self- paced learning courses supported by videos, PPTs and practice quizzes etc. are provided for easy understanding of the students.
Are the course certificates valid?

Yes, the certificates are valid across all the sectors in the Industry.
Can I access your courses on Mobile device?

Yes, you can access the courses on your mobile browser.
Can my course access be extended?

We recommend you complete your assigned courses within the stipulated time as we do not have the provision to extend the course validity.
How to get my certificate after completing the course?

After the completion of all the given modules, the certificate will be auto generated by the system.

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