The main goal of studying Persuasion and Salesmanship is to master the art of persuasion and influence the people around. Sales and marketing people face the problem of convincing or persuading the customers to buy their products/services. One can be successful in this art of persuasion by convincing others if they follow the right process. By the end of this course, students will be able to learn about persuasion in advertising and its techniques, an insight into salesmanship, different forms of selling and how different tactics could be used to advertise a product. This course is designed to serve as a stepping stone for students to build a career in Sales, Marketing, and Advertising, one field in which one can explore many opportunities.
Module 1: Principles and Framework of Persuasion
Persuasion in Advertising, Advertising Strategy, History of Persuasion Theory
Module 2: Persuasion Tactics
Persuasion Techniques in Advertising, Ideas in Selling
Module 3: Introduction to Salesmanship
Ideas as Products, Insights in Products, Six I’s, Me First and Me Too, Evolution of Products: An Example, Four Parameters of Judging a Product Idea, Evaluating a Product, Evolution of New Products Introduction, Does Form Follow Function?, Evaluating New Product Ideas
Module 4: Ideas in Selling
Experiential Marketing, Successful Implementation Critical Considerations of Experiential Marketing, Relationship Marketing, Role of Relationship Marketing in Salesmanship, Strategies to Build a Strong Customer Relationship, Steps in Personal Selling, Prospecting, Approaching, Making the Presentation, Overcoming Objections, Closing the Sale, AIDA Approach, Essential Attributes of Successful Salespersons.
Module 5: Ideas in Advertising
Ideas, Persuasion and Advertising, Integrated Marketing Communications (IMC), Designing an Effective Message, Right Media, Major Selling Idea, Creative Strategy, Ideas in Advertising, The Big Idea in Advertising, Relevance, Originality, and Impact, The AIDA Model, How to generate creative ideas?
Discuss the uses of Persuasion in Advertisements
Explain the key principles of Persuasion
List the different ways of persuasion with respect to various products
Examine the various techniques of Selling
Describe the relevance of insights in Branding, Elaborate the six I's principle, Outline the ways in evaluating new product ideas
Outline the strategies needed to build a strong customer relationship, List out the essential attributes of a successful salesperson
Determine the major selling idea used by the organisations
Who Should Attend?
Bachelor of Business administration
Bachelor of Commerce
Master of Business Administration
Area Sales Manager
Business Development Manager
After completing this course and successfully passing the certification examination, the student will be awarded the “Persuasion and Salesmanship” certification.
If a learner chooses not to take up the examination, they will still get a 'Participation Certificate'.
Frequently Asked Questions
Course Features :
Mode Of Delivery:
Valid for 6 months post activation