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Entrepreneurship Development
Categories:
Management
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Description
The main goal of studying entrepreneurship development is to identify the role and importance of an entrepreneur in the development of a nation, the characteristics of entrepreneurs in the new digital age and the sources of funding for starting an enterprise. It concentrates on analysing the impact of entrepreneurs on the economy, describing the different economic, sociological, psychological theories of entrepreneurship, venture capital funding sources and analysing the models of Corporate entrepreneurship .

Curriculum

Module 1: Introduction To The World Of Entrepreneurs

Meaning of Entrepreneur, Definition of Entrepreneur, Importance of Entrepreneur, Characteristics of Entrepreneur, Functions of Entrepreneur, Comparison of Entrepreneur with Entrepreneurship, Enterprise and Manager, Entrepreneurs in the Modern Digital Age, Evolution of Entrepreneurial Class.

Module 2: Theories and Models of Entrepreneurship

Sociological and Economic Theories of Entrepreneurship, Sociological Theories of Entrepreneurship, Max Weber, Thomas Cochran, E Hagen, F Young, Economic Theories of Entrepreneurship, Schumpeter's Theory, Leibenstein's Theory, Mark Casson's Theory, Papanek and Harris' Theory, Harvard School Theory, M Kirzner's Theory, Theory of David McClelland, Knight's Theory, Hayek's Theory.

Module 3: Promotion of A Venture

External Environmental Analysis, Opportunity Analysis, External Environment, Role Of Socio-Economic Environment, Social Environment and Entrepreneurship, Economic Environment and Entrepreneurship, Technological Environment, Competitive Factors, Small Scale Industrial Undertakings and Raising of Funds, Steps in Setting up A Small Scale Industrial Enterprise, Legal Requirements for Establishing A New Unit, Raising of Funds, Internal and External.

Module 4: Entrepreneurial Behaviour and Entrepreneurship Development Program

Entrepreneurial Behaviour, Innovation and Entrepreneur, Entrepreneurial Behaviour and Psychological Theories, Maslow’s Need Hierarchy Theory, McClelland's Need Achievement Theory, Social Responsibility.

Module 5: Role of Entrepreneur

Role of an Entrepreneur in the Economic Development of the Country, As An Innovator in the Economic Growth, In the Generation of Employment Opportunities, In Complementing and Supplementing Economic Growth, Role of the Entrepreneur – Further Analysis, Role of Entrepreneur, Social Stability and Balanced Regional Development of Industries.

Learning Outcomes

  • Explain the term ‘entrepreneur’
  • Categorise the different classes of entrepreneurs
  • Categorise the different classes of entrepreneurs
  • Explain the psychological theories of entrepreneurship
  • Explain the psychological theories of entrepreneurship

Who Should Attend?

  • Management Students
  • Graduates with Management background

Job Prospects

  • Business Management
  • Global Marketing
  • Marketing Mix
  • Marketing and Communication
  • BD and Strategy Planner

Certification

After completing this course and successfully passing the certification examination, the student will be awarded the “Entrepreneurship Development” certification.

If a learner chooses not to take up the examination, they will still get a 'Participation Certificate'

Faculty Profiles
Frequently Asked Questions