The main goal of studying Ad Creative and Campaign Planning is to understand how to make creative advertisements and plan a campaign. In today’s competitive world, for organisations, it is important to not only design a unique product but also advertise it in such a manner that it can readily grab the attention of the potential customers. For this purpose, organisations use creativity with unique idea of advertisement. Creativity enables organisations to present their products or services in a manner that it leaves long-lasting effect on its viewer.
Module 1: Introduction to Creativity
Meaning of creativity in advertising; Stages in creative process; Making of creative briefs; Learning how to use; Creative thinking models/techniques; Ideation, lateral thinking, brainstorming, thinking hats, random word generation, get up and go out
Module 2: Creating Advertising Appeals
Rational and emotional Advertising; Conveying the big idea; viral advertising; Advertising beyond print and the small screen
Module 3: Campaign Planning
Defining campaign planning; Situation planning, advertising objectives; other prospects; Budget, media types and vehicles, creation and production of message; the planning cycle
Module 4: Budget Settings
What is budget?; Steps involved in budget planning and execution; Factors determining budget for an advertisement; Message Strategy; What to say, how to say
Module 5: Measurements Of Results
Criteria for judging campaign results; Sales, awareness, purchase intention scale, measuring emotional response of consumers, GRPs, other factors
Review the meaning of creativity in advertising
State how to use created briefs
Summarise budget plan and execution
Analyse how to convey the ideas in advertising
Outline situation planning and advertising objectives
Who Should Attend?
Graduates with Management background
Creative Campaign Executive
Digital Marketing Executive
Marketing Business Analyst
Google Adword Specialist
After completing this course and successfully passing the certification examination, the student will be awarded the “Ad Creative and Campaign Planning” certification.
If a learner chooses not to take up the examination, they will still get a 'Participation Certificate'.
Frequently Asked Questions
Course Features :
Mode Of Delivery:
Valid for 6 months post activation