The main goal of studying Ad Creative and Campaign Planning is to understand how to make creative advertisements and plan a c...
Mode Of Delivery
Module 1: Introduction to Creativity
Meaning of creativity in advertising; Stages in creative process; Making of creative briefs; Learning how to use; Creative thinking models/techniques; Ideation, lateral thinking, brainstorming, thinking hats, random word generation, get up and go out
Module 2: Creating Advertising Appeals
Rational and emotional Advertising; Conveying the big idea; viral advertising; Advertising beyond print and the small screen
Module 3: Campaign Planning
Defining campaign planning; Situation planning, advertising objectives; other prospects; Budget, media types and vehicles, creation and production of message; the planning cycle
Module 4: Budget Settings
What is budget?; Steps involved in budget planning and execution; Factors determining budget for an advertisement; Message Strategy; What to say, how to say
Module 5: Measurements Of Results
Criteria for judging campaign results; Sales, awareness, purchase intention scale, measuring emotional response of consumers, GRPs, other factors
Who Should Attend?
After completing this course and successfully passing the certification examination, the student will be awarded the “Ad Creative and Campaign Planning” certification.
If a learner chooses not to take up the examination, they will still get a 'Participation Certificate'.