Digital Marketing: Dynamics of Digital Strategies

Content Provider


Course Level


Mode Of Delivery



40 hrs

Certification By


Course Validity

Valid for 6 months post activation
  • 1,800/- 1599/-
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This Advanced Certificate in Digital strategy course will provide a platform to understand the final touchpoints to excel in Digital Marketing. This course focuses on concepts of traditional and digital communications. Students will also learn online behavioral advertising and use it to the organization’s advantage.


This is a video course of 40 hrs of Runtime. Below is the detailed Curriculum of this video course.

  • Module 1: Understanding Gamification Principles and Techniques

Gamification – Definition and History, Principles of Gamification, Elements of Gamification, Applications of Gamification

  • Module 2: Enterprise Gamification and Changing Peoples Behaviour with Fun

Gamification and Behaviourism, Gamification, Fun Theory and its Role in Digital Marketing, Gamification and Gamevertising, Future of Gamification

  • Module 3: Strategy for Future of Media

Scenario Planning – Overview and Process, Technology and Media Landscapes, Future of Media – Strategic Tools and Framework, New Evolving Formats

  • Module 4: Paradigm Shift – Advertising, Media and Distribution

Driving forces Shaping Media Framework, Future media, Revenue Models and Media Lifecycle, Delivery and distribution methods

  • Module 5: Digital Campaigns: Mechanics and Measurement

Aspects and structure of a digital campaign, Planning and implementing a Digital Campaign, Digital campaign - Ad Formats, Earned, Owned Media, Campaign mechanics, tracking and measurement, Campaign learnings, assessment, optimization, and future planning

Benefits Of This Course

By the end of this course, students will gain knowledge about:

  • How to Implement and integrate digital communications into the organization

  • Observing the range of standards necessary to operate safely and securely in digital communications

  • How to analyze Insight on statistics related to local, national, and global internet penetration

  • Situation analysis, a formal information-gathering process, and setting up of clear objectives on digital planning and strategy.

Key Features

  • Implement and integrate digital communications into organisation

  • Observe range of standards necessary to operate safely and securely in digital communications

  • Insight on statistics related to local, national and global internet penetration

  • Situation analysis, a formal information gathering process and setting up of clear objectives on digital planning and strategy

Career Opportunities

  • Digital Marketing Manager

  • Content Marketing Manager

  • Content Writers

  • Search Engine Marketers

  • Social Media Marketing Experts/Specialists

  • Inbound Marketing Manager


After completing this course and successfully passing the certification examination, the student will be awarded the “Digital Marketing Dynamics of Digital Strategies” certification.

If a learner chooses not to take up the examination, they will still get a 'Participation Certificate'.

Who Should Attend

This course is ideal for all the students who have or pursuing the following education qualification

  • Management background

  • Graduates with a Management background

Frequently Asked Questions

Where can I find courses on the Platform?

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Can I search courses domain wise on the platform?

Yes, Skill courses and Annual Membership plans are segregated domain wise. You can enter your domain and search for the desired courses.
Is online classes available for all the courses on KRACKiN?

No, online classes are not available for all courses on KRACKiN. Courses are designed as self- paced learning courses supported by videos, PPTs and practice quizzes etc. are provided for easy understanding of the students.
Are the course certificates valid?

Yes, the certificates are valid across all the sectors in the Industry.
Can I access your courses on Mobile device?

Yes, you can access the courses on your mobile browser.
Can my course access be extended?

We recommend you complete your assigned courses within the stipulated time as we do not have the provision to extend the course validity.
How to get my certificate after completing the course?

After the completion of all the given modules, the certificate will be auto generated by the system.

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