Digital Marketing: Dynamics of Digital Strategies

Curriculum

This is a video course of 40 hrs of Runtime. Below is the detailed Curriculum of this video course.

• Module 1: Understanding Gamification Principles and Techniques

Gamification – Definition and History, Principles of Gamification, Elements of Gamification, Applications of Gamification

• Module 2: Enterprise Gamification and Changing Peoples Behaviour with Fun

Gamification and Behaviourism, Gamification, Fun Theory and its Role in Digital Marketing, Gamification and Gamevertising, Future of Gamification

• Module 3: Strategy for Future of Media

Scenario Planning – Overview and Process, Technology and Media Landscapes, Future of Media – Strategic Tools and Framework, New Evolving Formats

• Module 4: Paradigm Shift – Advertising, Media and Distribution

Driving forces Shaping Media Framework, Future media, Revenue Models and Media Lifecycle, Delivery and distribution methods

• Module 5: Digital Campaigns: Mechanics and Measurement

Aspects and structure of a digital campaign, Planning and implementing a Digital Campaign, Digital campaign - Ad Formats, Earned, Owned Media, Campaign mechanics, tracking and measurement, Campaign learnings, assessment, optimization, and future planning

Benefits Of This Course

By the end of this course, students will gain knowledge about:

• How to Implement and integrate digital communications into the organization


• Observing the range of standards necessary to operate safely and securely in digital communications


• How to analyze Insight on statistics related to local, national, and global internet penetration


• Situation analysis, a formal information-gathering process, and setting up of clear objectives on digital planning and strategy.