This course focuses on concepts of traditional and digital communications. Students will also learn online behavioural advertising and use it to the organisation's advantage. This Advanced Certificate in Digital strategy course will provide a platform to understand the final touch points to excel in Digital Marketing.
Module 1: Understanding Gamification Principles and Techniques
Gamification – Definition and History, Principles of Gamification, Elements of Gamification, Applications of Gamification
Module 2: Enterprise Gamification and Changing Peoples Behaviour with Fun
Gamification and Behaviourism, Gamification, Fun Theory and its Role in Digital Marketing, Gamification and Gamevertising, Future of Gamification
Module 3: Strategy for Future of Media
Scenario Planning – Overview and Process, Technology and Media Landscapes, Future of Media – Strategic Tools and Framework, New Evolving Formats
Module 4: Paradigm Shift – Advertising, Media and Distribution
Driving forces Shaping Media Framework, Future media, Revenue Models and Media Lifecycle, Delivery and distribution methods
Module 5: Digital Campaigns: Mechanics and Measurement
Aspects and structure of a digital campaign, Planning and implementing a Digital Campaign, Digital campaign - Ad Formats, Earned, Owned Media, Campaign mechanics, tracking and measurement, Campaign learnings, assessment, optimisation and future planning
Implement and integrate digital communications into organisation
Observe range of standards necessary to operate safely and securely in digital communications
Insight on statistics related to local, national and global internet penetration
Situation analysis, a formal information gathering process and setting up of clear objectives on digital planning and strategy
Who Should Attend?
Graduates with Management background
Digital Marketing Manager
Content Marketing Manager
Search Engine Marketers
Social Media Marketing Experts/Specialists
Inbound Marketing Manager
After completing this course and successfully passing the certification examination, the student will be awarded the “Digital Marketing Dynamics of Digital Strategies” certification.
If a learner chooses not to take up the examination, they will still get a 'Participation Certificate'.
Frequently Asked Questions
Course Features :
Mode Of Delivery:
Valid for 6 months post activation