Mode Of Delivery
This Advanced Certificate in Digital strategy course will provide a platform to understand the final touchpoints to excel in Digital Marketing. This course focuses on concepts of traditional and digital communications. Students will also learn online behavioral advertising and use it to the organization’s advantage.
This is a video course of 40 hrs of Runtime. Below is the detailed Curriculum of this video course.
Gamification – Definition and History, Principles of Gamification, Elements of Gamification, Applications of Gamification
Gamification and Behaviourism, Gamification, Fun Theory and its Role in Digital Marketing, Gamification and Gamevertising, Future of Gamification
Scenario Planning – Overview and Process, Technology and Media Landscapes, Future of Media – Strategic Tools and Framework, New Evolving Formats
Driving forces Shaping Media Framework, Future media, Revenue Models and Media Lifecycle, Delivery and distribution methods
Aspects and structure of a digital campaign, Planning and implementing a Digital Campaign, Digital campaign - Ad Formats, Earned, Owned Media, Campaign mechanics, tracking and measurement, Campaign learnings, assessment, optimization, and future planning
Benefits Of This Course
By the end of this course, students will gain knowledge about:
After completing this course and successfully passing the certification examination, the student will be awarded the “Digital Marketing Dynamics of Digital Strategies” certification.
If a learner chooses not to take up the examination, they will still get a 'Participation Certificate'.
This course is ideal for all the students who have or pursuing the following education qualification