Mode Of Delivery
This course helps students effectively engage with customers across a diverse range of social media platforms. It includes understanding, implementation, and Application of tools needed to excel in online marketing.
With this course, students will recognize the suitability of different social platforms for their aims and objectives, and appreciate the challenges of social media.
This is a video course of 40 hrs of Runtime. Below is the detailed Curriculum of this video course.
Digital Marketing, Difference between Traditional Marketing and Digital Marketing, Digital Branding in today’s Connected Age, Pillars of Digital Marketing, Components of Digital Marketing, 4Ps of Digital Marketing, Crafting a Digital Marketing Strategy.
Meaning of Search Engine Optimisation, Find Keywords People Already Use, for a Business, Meta Tags, Sitemap.
Search Marketing, Types of Pay per Click, Quality Score, Structuring Campaigns, Advertisement Extensions.
Process of Digital Display Advertising, Industry Examples, Case Study.
Social Media Marketing, Key Concepts in Social Media Marketing, Social Networking, Tracking Social Media Campaigns, Documents and Processes, Social Media Risks and Challenges.
Meaning of E-mail Marketing, Stages of E-mail Marketing Campaign, Design and Content
Benefits Of This Course
This course helps students effectively engage with customers across a diverse range of social media platforms. Students will appreciate the emerging trends in the social media space and the opportunity afforded by the ‘always connected’ social consumer.
By the end of this course, students will gain knowledge on basic concepts of digital marketing. They will also learn:
After completing this course and successfully passing the certification examination, the student will be awarded the “Digital Marketing: Optimisation and Campaigning” certification.
If a learner chooses not to take up the examination, they will still get a 'Participation Certificate'.
This course is ideal for all the students who have or pursuing the following education qualification.