Digital Marketing: Optimisation and Campaigning

Curriculum

This is a video course of 40 hrs of Runtime. Below is the detailed Curriculum of this video course.

• Module1: Introduction to Digital Marketing

Digital Marketing, Difference between Traditional Marketing and Digital Marketing, Digital Branding in today’s Connected Age, Pillars of Digital Marketing, Components of Digital Marketing, 4Ps of Digital Marketing, Crafting a Digital Marketing Strategy.

• Module2: Search Engine Optimisation

Meaning of Search Engine Optimisation, Find Keywords People Already Use, for a Business, Meta Tags, Sitemap.

• Module3: Pay Per Click

Search Marketing, Types of Pay per Click, Quality Score, Structuring Campaigns, Advertisement Extensions.

• Module4: Digital Display Advertising

Process of Digital Display Advertising, Industry Examples, Case Study.

• Module5: Social Media Marketing

Social Media Marketing, Key Concepts in Social Media Marketing, Social Networking, Tracking Social Media Campaigns, Documents and Processes, Social Media Risks and Challenges.

• Module6: Email Marketing

Meaning of E-mail Marketing, Stages of E-mail Marketing Campaign, Design and Content

Benefits Of This Course

This course helps students effectively engage with customers across a diverse range of social media platforms. Students will appreciate the emerging trends in the social media space and the opportunity afforded by the ‘always connected’ social consumer.

By the end of this course, students will gain knowledge on basic concepts of digital marketing. They will also learn:

• How to apply appropriate meta-tags in order to drives it optimization


• Perform a range of off-page optimization activities to improve site ranking and positioning


• Understand the importance of content updates


• Monitor and manage SEO activity by setting a baseline