Certificate in Digital Marketing focus on foundational aspects of online marketing. It includes understanding, implementation and Application of tools needed to excel in online marketing. This course helps students effectively engage with customers across a diverse range of social media platforms. Students will appreciate the emerging trends in the social media space and the opportunity afforded by the ‘always connected’ social consumer. Students will recognize the suitability of different social platforms for their aims and objectives, and appreciate the challenges of social media.
Module1: Introduction to Digital Marketing
Digital Marketing, Difference between Traditional Marketing and Digital Marketing, Digital Branding in today’s Connected Age, Pillars of Digital Marketing, Components of Digital Marketing, 4Ps of Digital Marketing, Crafting a Digital Marketing Strategy.
Module2: Search Engine Optimisation
Meaning of Search Engine Optimisation, Find Keywords People Already Use, for a Business, Meta Tags, Sitemap.
Module3: Pay Per Click
Search Marketing, Types of Pay per Click, Quality Score, Structuring Campaigns, Advertisement Extensions.
Module4: Digital Display Advertising
Process of Digital Display Advertising, Industry Examples, Case Study.
Module5: Social Media Marketing
Social Media Marketing, Key Concepts in Social Media Marketing, Social Networking, Tracking Social Media Campaigns, Documents and Processes, Social Media Risks and Challenges.
Module6: Email Marketing
Meaning of E-mail Marketing, Stages of E-mail Marketing Campaign, Design and Content
Gain knowledge on basic concepts of digital marketing
Applying appropriate meta-tags in order to drives it optimisation
Perform a range of off-page optimisation activities to improve site ranking and positioning
Understand the importance of content updates
Monitor and manage SEO activity by setting a baseline
Who Should Attend?
Bachelor of Business Administration
Bachelor of Commerce
Master of Business Administration
Marketing Campaign Manager
Internet Marketing Consultant
Web Marketing Advisor
Internet Marketing Specialist
Web Marketing Analyst
Online Marketing Executive
After completing this course and successfully passing the certification examination, the student will be awarded the “Digital Marketing: Optimisation and Campaigning” certification.
If a learner chooses not to take up the examination, they will still get a 'Participation Certificate'.
Frequently Asked Questions
Course Features :
Mode Of Delivery:
Valid for 6 months post activation