Digital Marketing: Consumer Insights

Content Provider


Course Level


Mode Of Delivery



40 hrs

Certification By


Course Validity

Valid for 6 months post activation
  • 1,800/- 1599/-
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This course helps students effectively engage with customers across a diverse range of social media platforms. Students will appreciate the emerging trends in the social media space and the opportunity afforded by the ‘always connected’ social consumer. Students will recognize the suitability of different social platforms for their aims and objectives, and appreciate the challenges of social media.


  • Module 1: Introduction to Digital Marketing

Digital Branding in today’s Connected Age, Pillars of Digital Marketing, Components of Digital Marketing, How Digital Marketing works behind the scenes?, Digital Marketing One-to-one Interaction, 4Ps of Digital Marketing, Crafting a Digital Marketing Strategy


  • Module 2: Understanding Content Marketing and Building Content Strategy

Defining content marketing, Content marketing and its role in brand building, Building a successful content strategy


  • Module 3: Content Creation and its Effective Promotion

Creating persuasive and compelling content, Elements of effective content promotion, Successful content marketing case studies, Analysing efforts of content marketing in digital marketing


  • Module 4: Consumer Generated Content – Definition and Consumer Motivations

Consumer Generated Media - Definition and History, Consumer drivers – why consumers generate content, Co-creation of content and DIY advertising


  • Module 5: Benefits of Consumer Generated Content for Brands

Importance of consumer generated content for brands, Brand case studies – learnings, Future of consumer generated content

Key Features

  • Understand how to implement appropriate privacy settings across your social media, and develop profiles that engage across a range of social media platforms

  • Configure social media accounts across Facebook, Twitter, LinkedIn, YouTube and Google +

  • Gain insight on emergent trends within the mobile space, and recognise the new opportunity afforded by “always on” mobile devices

  • Measure, monitor and optimise digital marketing activities

Career Opportunities

  • Online Marketing Manager

  • Social Media Manager

  • Digital Marketing Consultant

  • Web Marketing Advisor

  • Internet Marketing Specialist

  • Digital Marketing Executive


After completing this course and successfully passing the certification examination, the student will be awarded the “Digital Marketing: Consumer Insights” Certificate.

If a learner chooses not to take up the examination, they will still get a 'Participation Certificate'.

Who Should Attend

  • Bachelor of Commerce

  • Bachelor of Business administration

  • Master of Business administration

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Is online classes available for all the courses on KRACKiN?

No, online classes are not available for all courses on KRACKiN. Courses are designed as self- paced learning courses supported by videos, PPTs and practice quizzes etc. are provided for easy understanding of the students.
Are the course certificates valid?

Yes, the certificates are valid across all the sectors in the Industry.
Can I access your courses on Mobile device?

Yes, you can access the courses on your mobile browser.
Can my course access be extended?

We recommend you complete your assigned courses within the stipulated time as we do not have the provision to extend the course validity.
How to get my certificate after completing the course?

After the completion of all the given modules, the certificate will be auto generated by the system.

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