This course helps students effectively engage with customers across a diverse range of social media platforms. Students will appreciate the emerging trends in the social media space and the opportunity afforded by the ‘always connected’ social consumer. Students will recognize the suitability of different social platforms for their aims and objectives, and appreciate the challenges of social media.
Digital Branding in today’s Connected Age, Pillars of Digital Marketing, Components of Digital Marketing, How Digital Marketing works behind the scenes?, Digital Marketing One-to-one Interaction, 4Ps of Digital Marketing, Crafting a Digital Marketing Strategy
Defining content marketing, Content marketing and its role in brand building, Building a successful content strategy
Creating persuasive and compelling content, Elements of effective content promotion, Successful content marketing case studies, Analysing efforts of content marketing in digital marketing
Consumer Generated Media - Definition and History, Consumer drivers – why consumers generate content, Co-creation of content and DIY advertising
Importance of consumer generated content for brands, Brand case studies – learnings, Future of consumer generated content
After completing this course and successfully passing the certification examination, the student will be awarded the “Digital Marketing: Consumer Insights” Certificate.
If a learner chooses not to take up the examination, they will still get a 'Participation Certificate'.