The main goal of studying Persuasion and Salesmanship is to master the art of persuasion and influence the people around. Sal...
Mode Of Delivery
Module 1: Principles and Framework of Persuasion
Persuasion in Advertising, Advertising Strategy, History of Persuasion Theory
Module 2: Persuasion Tactics
Persuasion Techniques in Advertising, Ideas in Selling
Module 3: Introduction to Salesmanship
Ideas as Products, Insights in Products, Six I’s, Me First and Me Too, Evolution of Products: An Example, Four Parameters of Judging a Product Idea, Evaluating a Product, Evolution of New Products Introduction, Does Form Follow Function?, Evaluating New Product Ideas
Module 4: Ideas in Selling
Experiential Marketing, Successful Implementation Critical Considerations of Experiential Marketing, Relationship Marketing, Role of Relationship Marketing in Salesmanship, Strategies to Build a Strong Customer Relationship, Steps in Personal Selling, Prospecting, Approaching, Making the Presentation, Overcoming Objections, Closing the Sale, AIDA Approach, Essential Attributes of Successful Salespersons.
Module 5: Ideas in Advertising
Ideas, Persuasion and Advertising, Integrated Marketing Communications (IMC), Designing an Effective Message, Right Media, Major Selling Idea, Creative Strategy, Ideas in Advertising, The Big Idea in Advertising, Relevance, Originality, and Impact, The AIDA Model, How to generate creative ideas?
Who Should Attend?
After completing this course and successfully passing the certification examination, the student will be awarded the “Persuasion and Salesmanship” certification.
If a learner chooses not to take up the examination, they will still get a 'Participation Certificate'.