Introduction to Digital Marketing
This course provides an overview of digital marketing and basic marketing principles.
Certificate Program
Advanced
Getting More out of a PDF
"Many people think a PDF is JUST a PDF. You look at it, print it, sometimes fill out a form, email it and done. Nothing else. This tutorial will show you otherwise. You can edit a PDF, add text, add images, copy items, a...
Certificate Program
Advanced
Digital and Social Media Strategies
This course defines the digital and social strategy, how to market your business effectively using social media and where to invest your time and efforts wisely.
Certificate Program
Advanced
How to Improve Your SEO
SEO, or search engine optimization, is one of the most effective tools for identifying and connecting with new clients — but it only works if you know how to do it. Gary Hughes will share his experience and years in IT a...
Certificate Program
Advanced
Selling On Social: A Complete Guide
"Sell to your customers where they already spend their time – on social media! All of the major platforms are introducing ways to buy in-stream, but few businesses take advantage of these cutting edge features. Find out...
Certificate Program
Advanced
Growing Your Audience on Instagram
"The power and reach of Instagram is undeniable. Entirely new careers have emerged as a result of it. Being a career ""Instagrammer"" isn't a calling that everyone has, but there's no disputing the career advantages that...
Certificate Program
Advanced
Email Marketing
"In this course, you'll learn what email marketing is, the evolution of email as a marketing tool and the various types of email marketing campaigns. You'll be introduced to a range of email marketing tools and learn wh...
Certificate Program
Advanced
Developing a Workplace Social Media Policy
"Employees everywhere are visiting social media networking sites more than ever. The bigger issue for employers, however, is how social media use impacts productivity and message control. What are companies doing about i...
Certificate Program
Advanced
Social Media Marketing Techniques
Small businesses can't afford not to be active on social media. Having a Facebook, Instagram, or Twitter account keeps you tuned into your customer base and helps drive traffic to your website or brick-and-mortar store....
Certificate Program
Advanced
Connect With Your Customers on Social Media
"The prospect of having to find time to maintain your social media accounts and continuously create content can be overwhelming for some creative entrepreneurs. Deciding what to post and how to engage your audience can p...
Certificate Program
Advanced
Understanding Viral Content
"It’s the Holy Grail for anyone who’s active on social media: going viral. We all want our posts, photos, and videos to grab the attention of a wide swath of the internet so we can achieve our personal and professional g...
Certificate Program
Advanced
Instagram for Business
Instagram is the preferred app for teens and young adults and can be used as a free marketing tool that is used by 500 million people every day. This course has been carefully created by social media expert, Latasha Jame...
Certificate Program
Advanced
Facebook Marketing Essentials
"Whether you own a business or want to be a digital marketing manager, follow the steps in our Facebook Marketing Essentials video course to get the maximum impact from the largest social media platform in the world. F...
Certificate Program
Advanced
Marketing Automation
"Automation is a must-have for organizations looking to get the most out of their marketing budget. This course provides guidance on how to pick the right marketing automation tool for your company, and use it effectivel...
Certificate Program
Advanced
Content Marketing
"Content marketing strategy can create an enduring relationship with your audience. Our expert marketing consultant explains content marketing concepts and benefits, then explores a step-by-step approach for organization...