Digital Marketing

Description

Employees everywhere are visiting social media networking sites more than ever. The bigger issue for employers, however, is how social media use impacts productivity and control messaging. So, how are companies managing this? Many are taking a reactive stance by blocking social media altogether, or waiting for employees to “slip up” online, then jumping in with disciplinary action. The challenge with this approach, however, is that by the time the organization learns about the situation, the damage has often been done and irreversable. Automation is probably the answer and a ‘must-have’ for organizations looking to get the most out of their marketing budget. 

This course provides guidance on how to pick the right marketing automation tool for your company, and use it effectively to automate time-consuming marketing tasks. Along the way, get an overview of what each top marketing automation solution has to offer. This course provides an overview of digital marketing and basic marketing principles.

Career Opportunities

After successfully completing this course, you can look for opportunities as:

• Online Marketing Manager


• Social Media Manager


• Digital Marketing Consultant


• Web Marketing Advisor


• Internet Marketing Specialist


• Digital Marketing Executive

Certification

After completing this career track the student will be awarded the “Digital Marketing” certification.

If a learner chooses not to take up the examination, they will still get a 'Participation Certificate'.

Instructor

• Bachelor of Commerce


• Bachelor of Business administration


• Master of Business administration

Frequently Asked Questions