This course helps students to know the basics of consumer behaviour like the psychological factors such as buying motives, perception of the product and attitudes towards the product and marketing factors such as product design, price, promotion, packaging, positioning and distribution. This course discusses the types of customer loyalties as well as the methods to turn non-profitable loyalties into profitable loyalties. It also shows the reasons why a business should invest in customer loyalty programs.  By the end of this course, students will learn the concept of customer loyalty, its significance, its benefits, and the factors that affect customer loyalty. This course is designed to serve as a stepping stone for you to build a career in the fields of sales, marketing and consumer behaviour.

E-commerce stands for electronic commerce and provides to trading in goods and services through the electronic medium such as internet or mobile. e-commerce involves the use of Information and Communication Technology (ICT) and Electronic Funds Transfer (EFT) in making business between consumers and organizations, organization and organization or consumer and consumer. This lead to the three standard business models namely B2B, B2C and C2C. With the growing use of internet worldwide, Electronic Data Interchange (EDI) has also increased in humungous amounts and so has flourished e-commerce with the productive virtual internet bazaar inside the digital world usually termed as e-malls. This course address the concepts of e-payments and their types that helps in carrying out paperless transaction over the internet. Specifically this course is designed for the students that helps in understanding the concepts, features, flexibility and effectiveness of using e-commerce. Finally, the ability to provide the security and risk management for the complete process is described.

This course enables students to constantly design and execute intelligent and innovative research studies to scan the environment, identify consumer insights, and use those insights to manage the brand. Developing a brand strategy can be one of the most challenging steps in the marketing plan process but it’s a vital step in creating the company brand. Brand value is repeatedly communicated, in multiple ways throughout the life of the business. In this course students will learn to use marketing communication in order to build a brand strategy. This course also discusses how to build a consistent communication strategy which is congruent with core brand values.