The main goal of studying Persuasion and Salesmanship is to master the art of persuasion and influence the people around. Sales and marketing people face the problem of convincing or persuading the customers to buy their products/services. One can be successful in this art of persuasion by convincing others if they follow the right process. By the end of this course, students will be able to learn about persuasion in advertising and its techniques, an insight into salesmanship, different forms of selling and how different tactics could be used to advertise a product. This course is designed to serve as a stepping stone for students to build a career in Sales, Marketing, and Advertising, one field in which one can explore many opportunities.

Branding is pervasive in the company. Every employee, function, partner and activity in a company work to make a stronger brand. It is reflected in every touch point between a consumer and the company. This in turn reflects in the revenue and profits for the company. Strategic brand management caters to needs of companies to take a brand and make it more powerful in order to make a business more profitable. Brand is its uniqueness that is developed over the period of time. With consistent delivery of promise to its customers, brand becomes identical with products. For example, coffee – Starbucks and online retail – Flipkart, Snapdeal etc. Therefore, strategic brand management deals with creation of a brand till the successful running and maintenance of the brand for the benefit of the organisation as well as customers.

This course helps students to know the basics of business activities designed to plan, price, promote and distribute want-satisfying products and services to present and potential customers. The course contains current developments in marketing and to acquaint students with the present-day challenges of marketing activities. By the end of this course, students will learn basic principles of marketing specific to product, price, place and promotion. The course will emphasize on marketing as a business function and as a philosophy. Students would be able to identify the systematic framework of marketing and implementation and the need for different marketing approaches for services, goods and for household consumers and organizational buyers. They will be able to identify the sources of consumer insights and apply the strategies in the process of satisfying the consumer requirements. This course is designed to serve as a stepping stone for you to build a career in the field of Marketing.