This course help students to know the basics of business activities designed to plan, price, promote and distribute want-satisfying products and services to present and potential customers. The course contains current developments in marketing to acquaint students with the present-day challenges of marketing activities. By the end of this course, students will learn basic principles of marketing specific to product, price, place and promotion. They will be able to identify the sources of consumer insights and apply the strategies in the process of satisfying the consumer requirements. This course is designed to serve as a stepping stone for you to build a career in the field of Marketing.