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Advertising Management

The main aim of studying Advertising Management is to understand the role of advertising in making a product successful. A product, no matter how brilliantly designed, if gets no buyers, it is considered a failure. Advertising helps in generating brand awareness and sales. In this course, students will learn about various types of advertising, how an advertising agency functions and its role in planning and developing the marketing communication. Advertising plays a vital role in consumer attitudes and brand preferences. This course focuses on understanding media planning and the creative process. It also delves into advertising budget and media selection strategies. Planning creative advertisements is very critical today in order to break the clutter. Creative elements of an advertisement such as logo, jingle and slogan plays a very important role in communicating the marketing objective. This course is designed to enhance your advertising knowledge and make you better marketers in your career



3 Courses |
  • 120 hours
  • End module assessments
  • Dedicated Learning Advisors for training
  • 24x7 Online LMS

Your learning path


Advertising Management
Brand Planning and Consumer Insights
Ad Creative and Campaign Planning

Course Fee: This is a paid course.
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Suitable Job Roles


  • Media Marketing Executive
  • Account Planner
  • Brand Strategist
  • PR Executive
  • Social Media Executive
1

Advertising Management

The main aim of studying Advertising Management is to understand the role of advertising in making a product successful. A product, no matter how brilliantly designed, if gets no buyers, it is considered a failure. Advertising helps in generating brand awareness and sales. In this course, students will learn about various types of advertising, how an advertising agency functions and its role in planning and developing the marketing communication.
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2

Brand Planning and Consumer Insights

This course enables students to constantly design and execute intelligent and innovative research studies to scan the environment, identify consumer insights, and use those insights to manage the brand. Developing a brand strategy can be one of the most challenging steps in the marketing plan process but it’s a vital step in creating the company brand. Brand value is repeatedly communicated, in multiple ways throughout the life of the business. In this course students will learn to use marketing communication in order to build a brand strategy. This course also discusses how to build a consistent communication strategy which is congruent with core brand values.
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3

Ad Creative and Campaign Planning

The main goal of studying Ad Creative and Campaign Planning is to understand how to make creative advertisements and plan a campaign. In today’s competitive world, for organisations, it is important to not only design a unique product but also advertise it in such a manner that it can readily grab the attention of the potential customers. For this purpose, organisations use creativity with unique idea of advertisement. Creativity enables organisations to present their products or services in a manner that it leaves long-lasting effect on its viewer.
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