Description

Content marketing strategy can create an enduring relationship with your audience. Our expert marketing consultant explains content marketing concepts and benefits, then explores a step-by-step approach for organizations of all sizes to succeed with this strategic marketing approach. He then explores how to write, edit, and design content, as well as how to choose the right mix of content and curate it for maximum impact.

What is content marketing?

Creating a content strategy

Selecting the right type of content

Producing content

Tips for successful storytelling

Promoting with owned and shared media

Promoting with earned and paid media

Innovating with content

Conveying thought leadership with content

Who Should Attend

Students from Business Administration and Management

Job Prospects

Business and corporate