Mode Of Delivery
Content marketing strategy can create an enduring relationship with your audience. Our expert marketing consultant explains content marketing concepts and benefits, then explores a step-by-step approach for organizations of all sizes to succeed with this strategic marketing approach. He then explores how to write, edit, and design content, as well as how to choose the right mix of content and curate it for maximum impact.
What is content marketing?
Creating a content strategy
Selecting the right type of content
Tips for successful storytelling
Promoting with owned and shared media
Promoting with earned and paid media
Innovating with content
Conveying thought leadership with content
Business and corporate
Students from Business Administration and Management